On February 21, the first batch of Belarusian-made clocks went on sale in the world-famous store chain, Rafik Sarkisian, deputy director of Minsk Watch Factory, wrote on Twitter.
IKEA, one of the largest Swedish-Dutch retailers of furniture and home accessories, began selling alarm clocks of the company Luch. Belarusian watches appeared in the stores on February 21.
“I’m happy and proud for our team, whose efforts helped achieve this result,” wrote on Twitter deputy director of Minsk Watch Factory Rafik Sarkisian.
He also thanked Dzmitry Mironchyk, Ambassador of Belarus to Sweden and Norway, for the support, calling this successful project “our joint work”.
It should be reminded that this is not the first IKEA cooperation with Belarus. For several years now Belarusian companies such as Mogotex, Fandok, Olsa, Sinyavskaya Factory of Furniture, the furniture center in Maladzechna and the industrial complex near Mahiliou have been exporting furniture, textiles and other accessories abroad. Annually, the companies supply goods to IKEA for 80 million euros.
IKEA is one of the largest furniture sales networks in the world. As of June 2019, the brand had opened 433 shops in 52 countries.