Russian Federal Antimonopoly Service (FAS) has banned the slogan of Gazprom.
The information came from the Head of the Federal Antimonopoly Service Igor Artemyev. Previously, the company used the word “national treasure” in its slogan.
According to Artemyev, he raised the issue of slogan ban at a meeting with President Vladimir Putin. After that, Gazprom gave up the slogan that it had been using since 2003.
CEO Alexei Miller has repeatedly called Gazprom a “national treasure.” These words are also common at the site of the gas monopoly.
The advertising debut of Gazprom on the Russian television took place in 1997. The main character there was Dobrynya, who told viewers about how important it is to pay for gas.