Private banks advised to avoid advertising in non-state media

Belarusian banks – both public and private – have been advised not to place advertisements in non-state media, TUT.by reports with reference to its own sources.

The recommendation was voiced at one of the last meetings of the National Bank, attended by bank managers. It’s not reported for how long the recommendation applies.

The National Bank did not confirm that they’d come up with such an initiative, and did not say whose recommendation it was — that of the regulator or any other government body that asked to bring it. One of the advertising market agents said that such recommendations are not legally binding, but “everyone understands that there may be other measures of influence if not implemented”.

At a meeting of the president with representatives of the state media in the first half of July, Ihar Lutsky, Minister of Information, said that the authorities intend to deal with the distribution of online advertising revenues.

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