According to the latest public opinion survey*, over half (53 %) of satellite TV viewers state that they watch Belsat TV programs. A number of viewers possessing a satellite dish equals to appr. 1.760.000 and accounts for 22 % of adult television audience in Belarus.
Regular audience for Belsat TV, i.e. persons watching us daily or some times a week, accounts for 44.5 % of all Belsat viewers. In comparison to the result of the previous survey carried out in December 2011 one may state that the amount of viewers is stable.
Among our regular viewers males account for 57 %, young people and persons of employable age – 75 %, of which 45 % are viewers in the 30 to 49 age bracket. A group of university degree specialists makes up a third of the total amount of our viewers. The share of businessmen (19 %) and creative professionals (15 %) prevails in the audience of Belsat TV, students (14 %) and service workers (12 %) being also represented.
Belsat TV has high levels of credibility with its audience. According to the survey, almost three quarters (72 %) give credence to Belsat programs.
The results of the survey also demonstrate the viewers’ seeing of Belsat TV. After a number of statements on Belsat’s activity being shown to the interviewees, the latter esteemed the degree of their agreement or disagreement. Belsat turned out to be seen as a channel which is out of step with official Belarusian media (82.4%). 78.8 % agreed to the statement that Belsat is an independent channel representing its own views and giving unbiased information (74.6 %). It is intereresting that Belsat TV is not taken as solely and exclusively a Polish TV channel which broadcasts in the Belarusian language: only 13.9 % of respondents did not quarrel with the statement.
*The sociological survey was carried out in the period of May 14 – 28, 2012 by Zerkalo-Info, an independent centre for sociological surveys. The size of the sample was 2999 residents of Belarus aged from 18 years of age and older. The statistical discrepancy does not exceed 0.6 %