According to the Deputy Director of the Department of Tourism of the Ministry of Sports and Tourism Vital Hrytsevich, work on the single national tourist brand will start in 2017.
How the brand will look like?
“I do not want to give out the secret, so that the job is a success. Not giving a specific example, I want to remind you that there was once work conducted to promote Minsk and other cities, but the result was unsuccessful. Now there is an idea. But until we work it out with foreigners and hold brand perception interviews, I will not talk much about it,” said Vital Hrytsevich to dt.by.
This year, the Ministry of Sports and Tourism has set a target to develop domestic tourism.
Does Belarus need its own brand?
