According to the study conducted by the Civitta Group SATIO in May 2017, 10% of Belarusian adult сitizens (over 750,000) watch Belsat. The total population of Belarus is around 9.5 mln, including 7.5 mln adults.
Every third Belarusian knows about the channel and our audience has grown twofold in the last 3 years.
It also follows from the study that Belsat is more often watched by men (54.5%) than women (45.5%). Almost 65% of the Belsat audience are Belarusians aged 25 to 54. Forty-two percent of viewers have higher education. The largest number of our viewers live in the Brest and Hrodna regions, as well as in Minsk. 42.9% of viewers live in rural areas, where more satellite dishes are installed.
Every third inhabitant of the country (32.1%) aged 18 knows about the channel. Compared with 2014, the “Belsat” brand awareness is up 11.4%.
Belsat is an independent Belarusian-language TV channel, which is part of the Polish state television TVP S.A.
The sociological research conducted from 20 to 31 May 2017 was carried out by CIVITTA Group SATIO. The study involved 3,004 people aged 18 and over. The statistical error of the study is +/- 1.8%.
SATIO is one of the leading research companies in Belarus, which is also engaged in consulting services, international educational projects, and market research.
