Welcome To Belarus For love of art: Fashion photographer from Denmark changes celebs for Minsk roofs


Creative minds from abroad who come to us for inspiration spot a lot of offbeat moments in Belarus. To change the attitude to quite common things and even to life, locals should just get a new angle on them. So, let’s look at the city from the height of a creative flight!

Jean-Marie, a photographer, videographic artist and art director, was born in France, but raised in Germany; now he lives in Denmark. He graduated from France’s National School of Photography in Arles. In Iceland, he did fashion photography and made celebs’ portraits. Now he is working on the visual design projects.

His long-standing interest in typography and photography materialized in the concept of a project that can also be implemented in Belarus. Jean-Marie considers words and letters on the town houses as cultural value that deserves special attention. To rethink the space from the perspective of the monumental words in Cyrillic, he is set to to take pictures on the roofs in Minsk.

Interestingly, on the way towards their goal, the photographer and his girlfriend Manuele runs through both industrial areas of the city and a café serving croissants. Jean-Marie might be full of inspiration, but he does not want to violate the law. However, trying to get permission for filming on the roof, he has been repeateatedly denied. And Yahor, one of the most experienced Belarusian roofers, offers help to the foreigner… To see how things will turn out, watch the latest episode of Welcome To Belarus!

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