Video from 2015
Who are we? “Belsat” is not only a TV station, it is also an Internet portal and an extensive social network that helps us communicate with our audience and readers.
“Belsat” emerged as a result of an agreement between the Polish Television and the Ministry of Foreign Affairs of Poland. It began broadcasting in 2007. From the outset it has been made by journalists in Poland and Belarus, with Belarusian as its main language. The mission and the amount of ‘Belsat’ financing (partially provided by the Ministry of Foreign Affairs) are yearly approved by the Minister of Foreign Affairs on the basis of recommendations of the Program Advisory Board, which includes representatives of the Ministry of Foreign Affairs and TVP.
“Belsat” has trained dozens of Belarusian journalists; it collaborates with writers, directors, Belarusian experts. They are the authors of programs and films. In this sense, the channel is Belarusian and serves primarily Belarusian audience.
The budget of “Belsat” includes yearly grants for development assistance and democratization, provided by the Polish Foreign Ministry. “Belsat” also operates with financial support and infrastructure of the Polish television. It also receives foreign grants. The budget of “Belsat” has always been bigger than the subsidy of the Polish Foreign Ministry, which in the last two years has amounted to 17 million zlotys. The total TV budget is about 26 million zlotys. Stable funding from the Polish state has ensured continuous operation of the television channel, regardless of political changes.
The budget of “Belsat” in 2016 amounted to about PLN 26 million, which is about EUR 5.8 million. For comparison, in 2016 the budget of the international Russian TV RT (Russia Today) amounted to EUR 307 million.
“BELSAT TV” TV COVERAGE
“Belsat” broadcasts for 19.5 hours daily in the Belarusian language for the whole Europe via the Astra 4A satellite.
Our channel’s primary mission is to show the real picture of Belarus, as well as to convey the truth about what is happening in Poland, Europe and the world.
WHO MAKES “BELSAT”?
Results of the Polish television audience study, based on another type of research – telemetry, are presented here for general guidance, not for comparison. It is a channel rating, which shows how many people watch it at the moment. There is almost no questionnaire research of TV audience conducted in Poland. Note also that Polish TV channels, as opposed to “Belsat”, are available to viewers via cable network, while TVP INFO is also available via terrestrial television.
Our programs, news, and videos are available “on demand” on the Youtube channel. Videos from our channel have around 19.6 million views. That’s a lot, because it is the most popular channel in Belarus, presenting its own media products. The channel also has available individual playlists with videos in Russian, Polish, and English.
The main Facebook profile of “Belsat” is in Belarusian. It has almost 23,000 followers. This is a good result, fourth among independent Belarusian media, and the number is constantly growing. Source: socialbakers.com
Last month, 1,546,425 people read “Belsat” posts on Facebook, they were liked, shared or commented on 247,000 times. “Belsat” Facebook videos were watched 284,000 times.
On the popular social portal “Odnoklassniki” certain “Belsat” videos have been viewed 700,000-800,000 times.
Over the last month, our Belarusian profile on Twitter was viewed 367,000 times. About 17,000 people are following our profile in this network. The English-language profile on Twitter is viewed by 3,900 people, and the Polish profile of “Belsat” has nearly 3,000 followers.
“Belsat” is not available via cable networks in Belarus (government ban). In Poland and in Ukraine, where the owners themselves decide whether to add “Belsat” to the package, it is available in almost all cable networks. Ukrainian language is very close to Belarusian, and Ukrainians easily understand “Belsat”. In Poland, mainly in Podlasie, lives quite a big Belarusian minority, which has access to “Belsat” through cable TV. A program cycle “Belarusians in Poland” was dedicated to them.
There is no doubt that in the 9 years of broadcast “Belsat” has become a center, a place that brings together writers and journalists. The best example of its contribution to the Belarusian culture was this year’s “People’s Album” performance on the stage of Podlaskie Opera. It is a cult musical performance, banned in Belarus. “Belsat” has an increasing impact on the formation of civil society and opposition to Russian propaganda.