Vasil Bykau’s book in American Apparel advertising

On an advertising poster Mike, one of the models, is holding a Russian-language book by famous Belarusian writer Vasil Bykau.

Brand American Apparel that focuses on clothes made of ‘green’ fabrics is one of the most renowned producers of cottonwear, incliding trousers, T-shirts, jeans, etc. It owns more than 300 shops around the world, with 11,000 staff members being in employ.

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Vasil Bykau, an author of novels describing the grave realities of the Second World War, is an iconic figure in Belarusian literature and civic thought. The writer is considered to be a master of showing a person’s moral choice with heavy odds against them.

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